Broker Opinion of Value

A Broker Opinion of Value (BOV) is an opinion of the price a hotel may sell for in a given market. Conducted by an experienced hotel broker, it is not a certified appraisal but provides critical insight. Many owners lack an accurate idea of how much their hotel is worth. Understanding this is essential, especially when considering actions like undertaking a Property Improvement Plan (PIP) or deciding when to sell a hotel. Sometimes, investing in a PIP may not yield a 1-to-1 return upon sale. We also encounter owners with significant equity who could reinvest in a larger or more profitable hotel. Speaking with an experienced hotel broker helps determine whether to buy, hold, or sell. Hotel Brokers America offers a complimentary Broker Opinion of Value (BOV) for owners considering a sale.

Hotel Investment Sales

Selling a hotel is a collaborative effort between the seller and a commercial broker. A good hotel broker reviews P&Ls and asks pertinent questions. At Hotel Brokers America, we focus on presenting your hotel with the highest possible Net Operating Income (NOI), allowing us to list at the best price. We aim to create wealth for our clients for future hotel investment opportunities, retirement, or other needs. We analyze market performance and work closely with owners to identify factors affecting performance. Understanding current and future demand drivers is crucial. An experienced hotel broker will ask tough questions to establish a strong, honest relationship with the client, essential for a successful sale. Building trust with buyers involves understanding their budget, investment objectives, and strategies to improve hotel performance. We take time, especially with first-time hoteliers, to educate them about each deal, highlighting the upside potential to instill confidence. Due to our diligence and experience, Neville has a list-to-close ratio of over 90%, a remarkable achievement. We are not in the business to overpromise and under deliver, just to get a listing. We prioritize honesty, avoiding unrealistic pricing that leads to pressure to lower prices later.

Advisory Services

Hotel Brokers America engages with hotel owners daily, understanding both the rewards and challenges of the hospitality business. Rising costs of supplies, improvements, and labor impact profits. Finding competent staff is increasingly challenging. Many owners report working more while profits decline. In such cases, options include retiring, selling, relocating, or investing in different commercial products. Consulting with a professional hotel broker allows you to explore available options. Sometimes, holding onto your hotel makes sense; other times, selling or opting for ‘cash out’ refinancing to reinvest and reposition the property is advisable. Through our lending partners, we’ve assisted hoteliers in obtaining financing for acquisitions and refinancing, including SBA, conventional financing, CMBS, bridge loans, and other options, depending on circumstances.

We offer advice on operational issues, strategic planning, exit strategies, capital expenditures for PIPs and their expected ROI, branding and rebranding selections, referrals to lenders and management companies, acquisition due diligence (buy-side broker), site selection for new builds, and more

We look forward to the opportunity to serve you. Please use our ‘Contact Us’ tab to reach out.